Corporate identity, brand/corporate positioning, value proposition, business model, communication territory, content strategy, communication strategy, creative concept, content strategy, activation concept, customer experiences, events, ...
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DNA & Brand ID
The Why
Brand ID
Mission statements
Brand name
Brand promise
Baseline
Positioning & Value proposition
Positioning
Value Proposition
Unique Selling Proposition
Market environment
Targets analysis
Territory of communication
Communication campaigns & concepts
Touchpoints
Channels
Insights
Concepts
Content strategy
Storytelling
Customer experiences & events
Activations
Customer experience
Event concept
Client/user/customer journey
Storytelling